The fortune is in the follow-up!  It can take multiple educational exposures (i.e. videos, events, 3-way connections) and follow-ups to move people through the process. Here’s an example below.

  • 1-3 exposures for a customer

  • 3-5 exposures for a raving fan customer

  • 5-8 exposures for a partner

  • 8-12 exposures for a partner with goals

“80% of people say YES by the 8th exposure.”